This Under-The-Radar At-Home Nail Care Device Has Taken Off Amid The Pandemic

This Under-The-Radar At-Home Nail Care Device Has Taken Off Amid The Pandemic

June 10, 2020

When Bellasonic launched right before the holidays, founder Reuben Driggers could hardly contain his excitement. The brands only product, a patented electric nail file, was the perfect stocking stuffer for beauty lovers everywhere—or so he thought.

But Santa Claus didnt stick Bellasonic in stockings as he carried out his Yuletide duties. The brand only generated a handful of sales in its first few weeks. Driggers says, “You can create the best product out there, but, if you cant get it in front of the right audience, it goes nowhere.” He tried to build an audience with influencer collaborations, but they fell flat.

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The History of Electric Nail Files

The History of Electric Nail Files

May 06, 2020

Every woman wants flawless nails and beautiful feet.  According to Nails Magazine, the size of the US nail salon services market is over $8 billion!  Many, however, do choose to groom their own nails at home because it is more practical, convenient and fewer salon visits can be a huge cost savings.  The perfect manicure/pedicure can be time consuming and may require many tools that are not always user-friendly.

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